Introducing: CHVRCHES

The hype for this band is through the roof at the moment. We shared their track ‘Lies’ back in August along with a million other blogs and radio stations in the country and over night CHVRCHES were everywhere. I have to admit I loved their first track, it was like a Scottish Purity Ring with the Gary Numan synth lines and a very enigmatic and beautiful girl fronting the band. However the problem with this amount of hype off the back of one song is the pressure of delivering and whilst everyone else seems to be loving CHVRCHES second offering ‘The Mother We Share’ I’m slightly disappointed. Maybe it’s because I’m a pretentious bastard and I start to resent bands once they become too popular. It just seems silly to feel this kind of disappointment, it’s almost the kind of disappointment I felt after listening to The Temper Trap and The xx’s recent second albums, after just their SECOND song. It’s really very refreshing to come across a band nowadays and listen to their whole album straight away, like in the good old days when I didn’t know so many unsigned bands. You can work out what they’re about and can make a proper judgment based on 11 or 12 songs. But then if you’re an artist in this day and age you need this level of hype surrounding you, and you need a big fanbase, before you can even sign a deal and release an album. You just have to hope that people aren’t so bored of you or fed up of all the hype surrounding you before you even get around to writing an album…

I’d like to watch CHVRCHES live or hear more tracks before I can really make up my mind about them. It could go one of two ways from here, I could end up loving them and thinking they’re the coolest band since Alt-J or I could end up hating them and resenting all the hype I see and read about them – like with The Vaccines or more recently Jake Bugg, because in those cases I just don’t think their music stands up to it and they’ve become vexing and overrated very quickly…

We do tend to champion electronic bands like CHVRCHES at Akira because we feel they’re inventive and the production of the music is interesting so it’s a lot more worthy of respect than a lot of crap that is being hyped at the moment… I also must say the lyrical content is meaningful and poetic in these two tracks. Our main problem with guitar bands like The Vaccines or one hundred other derivative indie bands jumping on that scene right now is that the way they look and sound is bait, it’s boring, it’s been done before and it was a lot better back then. So at least if CHVRCHES do become annoyingly overrated they’ll hopefully be pushing good electronic/pop music in the UK into the commercial sphere, alongside the likes of Disclosure, AlunaGeorge and even Bastille, and we respect them for that. We’ll just have to wait and see… Either way we’re following them on Facebook and Twitter so they’ve done something right…

CHVRCHES – Lies

http://www.youtube.com/watch?v=WUvJBD9MVI4

CHVRCHES – The Mother We Share

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