Ones to watch in 2015. There are some glaringly obvious choices of artists that I’ve left out of this list, many in the BBC Sound Poll for instance – that’s either a) because they’ve already been included in a previous ones to watch list on this site or b) because I don’t think they’re very interesting or original.
At the moment I like at least one song from all of these artists (the song I’ve included in this list), have even worked with a few in the past, and I think the art that they’re creating is on the whole pretty good and is having a positive influence on the music industry. I’m sure many of these artists as they get bigger I will grow to hate – I always do looking back over my ones to watch lists of previous years. Not only is it incredibly irritating when things are over-hyped and rammed down your throat but many of these artists’ choices will be dictated too much by money, getting played on commercial radio and ‘the business’. As a result the music / art will suffer, becoming bland and annoying. Let’s hope most of them make the right choices and become brilliant artists. Time will tell.